Our Approach

INTEGRATED INNOVATION: DRIVEN BY STRATEGY, ENABLED BY INSIGHTS

No matter what you hire us for, we bring holistic thinking to your project from strategy through scale up.

WE BELIEVE

1. PROLIFIC PROTOTYPING

Get to the food as fast as possible.

2. STAND OUT!

Identify a powerful point of difference.

3. FOCUS ON CRAVEABILITY

Create craveable products to drive frequency of purchase.

4. SOLVE A NEED OR WANT

Create a product that solves a distinct need or want in consumers’ lives.

5. BUILD PRODUCTS FOR SCALE

Launch quickly—at whatever scale–with a line of sight to efficient production.

CULINARY-DRIVEN TECHNICAL DEVELOPMENT

We are located in the San Francisco Bay Area at the epicenter of food trends, where ethnic food is comfort food, where wine is a part of daily life, and where fresh, local, seasonal food is the way we’ve been eating for centuries.

Our cross-trained chefs help guide the technical development of protocepts. Our food technologists assure that the culinary work we do is technically feasible at scale.

We build protocepts that are scalable, not fantastical, because we understand that getting a scaled, robust, and financially viable product to market is the only way you’ll meet your business objectives.

INSIGHT DRIVEN BRAND AND PACKAGE DESIGN

Creating amazing products that people love is hard. Getting people to find, connect with and buy your product in today’s highly competitive marketplace is even harder.

Our clients come to us because our work works harder. They know that the brand & packaging solutions we create are smarter and more compelling in execution than what they get from the usual suspects in the industry.

Why are we better? Because better designs starts with better insight. And, we are strategists, marketers and innovators who put better consumer insight at the center of what we do.

If you’re the type of client that won’t settle for “good enough,” then you’re the type of client we would love to work with.