CREATING GROWTH FOR A SHELF-STABLE FRUIT/NUT BRAND IN THE FRESH PLANT-BASED MILK CATEGORY

THE CHALLENGE

Mariani is the largest grower of walnuts in the U.S. and has created a successful business selling retail culinary nuts and dried fruit. Mariani hired Mattson to identify and create new value added products utilizing their walnuts and almonds.

OUR WORK

Mattson advocated starting with a line of refrigerated walnutmilk to fill a gap in the huge plant-based fresh beverage category. A key challenge was minimizing the off notes that are present in walnuts. Our team successfully developed and commercialized four flavors of walnutmilk, each delivering a smooth texture, without any bitter or tannic flavor.

THE RESULT

In late 2017, Mariani Nut launched three of the four walnutmilk SKUs.

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