INVIGORATING A CLASSIC BRAND’S OFFERING
To refresh and re-formulate HoneyBaked Ham’s line of frozen side dishes to have appeal year round – not just during the holidays.
We ideated with the Honeybaked team using ProtoThink, our social ideation community. After identifying potential ideas, we conducted a TURF analysis to determine the ideal assortment of sides dishes. We rapidly formulated the product line with clean ingredients only. After identifying a copacker, we led the commercialization of 11 premium frozen side dishes.
HoneyBaked Ham launched their line of 11 new frozen sides in the fall of 2018. The company experienced an increase of 25% in their 2018 holiday season side dish sales.
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