HELPING A YOUNG BRAND EXTEND INTO NEW CATEGORIES

THE CHALLENGE

One Culture Foods is a brand for consumers who seek authentic Asian flavors in convenient forms. Company founder Hansen Shieh saw an opportunity to develop a line of contemporary, all-natural “instant ramen”-style cups to enable consumers to quickly and easily prepare classic Asian noodle dishes.

OUR WORK

We formulated for the natural channel a line of instant noodle cups, featuring non-GMO bone broth concentrate, ready-to-heat noodles and authentic seasonings. Each cup delivers a flavor-intense, authentic noodle dish in 3 minutes, with flavor that tastes like it was developed over hours of simmering.

THE RESULT

One Culture Foods launched 4 SKUs of Bone Broth Noodle Cups in late 2017. The product line was first shown at the 2017 Summer Fancy Food Show and was named one of the Top 5 Most Innovative Products.

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