Creating New Restaurant Platforms for Growth

THE CHALLENGE

White Castle Restaurants had been serving their iconic sliders for 88 years. With a vision for the future, they identified an opportunity to grow their business with new restaurant concepts that would appeal to a different, younger demographic than existing White Castle consumers.

OUR WORK

Working with White Castle from concept through execution, we served as the creative and menu development partner for the identification, testing, and development of three brand new restaurant concepts.

THE RESULT

In 2010, White Castle launched three new restaurant concepts — Deckers, Laughing Noodle, and Blaze Modern BBQ — in three different markets, in small physical spaces carved out from existing White Castle restaurants.

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