Our Approach

INTEGRATED INNOVATION: DRIVEN BY STRATEGY, ENABLED BY INSIGHTS

No matter what you hire us for, we bring holistic thinking to your project from strategy through scale up.

WE BELIEVE

1. PROLIFIC PROTOTYPING

Get to the food as fast as possible.

2. STAND OUT!

Identify a powerful point of difference.

3. FOCUS ON CRAVEABILITY

Create craveable products to drive frequency of purchase.

4. SOLVE A NEED OR WANT

Create a product that solves a distinct need or want in consumers’ lives.

5. BUILD PRODUCTS FOR SCALE

Launch quickly—at whatever scale–with a line of sight to efficient production.

CULINARY-DRIVEN TECHNICAL DEVELOPMENT

We are located in the San Francisco Bay Area at the epicenter of food trends, where ethnic food is comfort food, where wine is a part of daily life, and where fresh, local, seasonal food is the way we’ve been eating for centuries.

Our cross-trained chefs help guide the technical development of protocepts. Our food technologists assure that the culinary work we do is technically feasible at scale.

We build protocepts that are scalable, not fantastical, because we understand that getting a scaled, robust, and financially viable product to market is the only way you’ll meet your business objectives.