SHEPHERDING AN INDUSTRIAL NUT SUPPLIER INTO BRANDED CPG
The Chico Nut Company grows and processes bulk nuts for sale to major bakery, confectionery, candy and snack manufacturers. They wanted to expand their business into value-added nut products for FDMC channels, and came to Mattson with their idea for a novel nut snack that consumers “toast” in the microwave.
We designed and tested with consumers the snack concept and product name, as well as created the overall branding and master package design for Blüm Toasty Almonds. We developed a product line of 5 delicious flavors and validated them with a home-use test (HUT). We identified a co-packer, then led the scale-up effort.
We took Chico Nut from rough concept to scale-up in about 5 months. Blüm Toasty Almonds debuted at the January 2020 Fancy Food Show with strong interest from retailers.
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