CREATING A DELICIOUS INTERMITTENT FASTING SOLUTION

THE CHALLENGE

Lori Bush, a veteran of the beauty and wellness industries, identified a business opportunity to create a line of products that supports an intermittent fasting lifestyle. She engaged Mattson to develop great tasting, shelf stable, savory smoothies that maximized the nutritional value of every calorie. This would allow dieters to keep their energy levels up and cravings down during fasting periods.

OUR WORK

We developed a line of nutritious and low calorie savory smoothies made with organic vegetables and spices. The smoothies are preservative-free and delivers against a strict nutritional profile with 70 calories, 6-7g of protein and 3-4g of fiber in each serving. Mattson also reviewed regulatory claims, performed contract manufacturer search and led scale-up efforts.

THE RESULT

Fastify launched their brand in Spring of 2020 with a line of smoothies in 3 flavor varieties.

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