Shepherding Companies into New Categories
Grimmway Farms is a grower of leafy greens and root vegetables. They sought to create a line of fresh organic fruit and vegetable juices.
We conducted consumer concept testing to optimize the idea, including identifying desirable attributes for smoothies. We formulated the line, scaled-up production, and supported the first production run.
TRUE Organic Juice was launched in March 2014 and have achieved distribution in Whole Foods Market, Safeway, Albertsons, and other retailers across the U.S.
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