Shepherding Companies into New Categories

THE CHALLENGE

Grimmway Farms is a grower of leafy greens and root vegetables. They sought to create a line of fresh organic fruit and vegetable juices.

OUR WORK

We conducted consumer concept testing to optimize the idea, including identifying desirable attributes for smoothies. We formulated the line, scaled-up production, and supported the first production run.

THE RESULT

TRUE Organic Juice was launched in March 2014 and have achieved distribution in Whole Foods Market, Safeway, Albertsons, and other retailers across the U.S.

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