LOKAI’S BRAND JOURNEY: FROM INSPIRING BALANCE WITH BRACELETS TO PROVIDING IT WITH FUNCTIONAL DRINKS
THE CHALLENGE
Lokai, the socially responsible brand with a mission to inspire balance in the highs and lows of life, engaged Mattson to help innovate the next iteration of balance in the physical sense.
OUR WORK
Mattson worked with Lokai’s ethnobotanist to create four proprietary tonics made with clinically effective levels of adaptogens. We developed the functional wellness drink formulas, optimized flavor, and refined the dosage amounts that allow you add to water for benefits you’ll feel now and wellness you’ll feel over time. From there, we identified a contract manufacturer and supported scale-up activities.
THE RESULT
Launched in May 2019, drink Vitality, Focus, Calm and Rest whenever and wherever you feel out of balance.