GUIDING A BEAUTY BRAND INTO THE FOOD & BEVERAGE INDUSTRY
Solvasa is a integrative beauty and lifestyle brand founded by partners Lori Bush and Dr. Ritu Chopra. They came to Mattson with a concept for a wellness beverage that promotes holistic beauty, balancing your outside with your inside.
We identified a product format and conducted quantitative consumer tests to determine the proper balance of functional ingredients. From there, we formulated a powdered beverage supplement made with clinically proven adaptogenic ingredients shown to calm and relieve stress. We also identified a contract manufacturer and supported early scale-up activities.
Solvasa launched the Golden Moment Turmeric Elixir, the first food and beverage product in their beauty and wellness portfolio.
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